At Secret Source Advisory we have twenty years experience in helping organizations optimize their market potential, using a variety of techniques and exclusive state-of-the-art Natural Language Processing (NLP) technology.

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ANALYST RELATIONS

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INTERNATIONAL EXPANSION

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MARKET POSITIONING & BUSINESS DEVELOPMENT

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NLP TECHNOLOGY

Natural Language Processing

Unique in the market, we utilize a brand-new state of the art Natural Language Processing (NLP) technology which is uniquely designed to give business owners, investors and C-level executives, an actionable overview of the causes (campaigns) and effects (audience, sentiment and competitive positioning), allowing you to directly measure your investment, its impact and results.

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MARKET POSITIONING & BUSINESS DEVELOPMENT

Many organizations fail to deliver tangible business result due to a disconnect between the marketing and sales departments. At Secret Source Advisory we work directly with both teams to understand and optimize all processes from lead to closed deal. Through years of value selling experience and various high achievements, we optimize the sales cycles driving perpetual growth.

Our highly experienced consultants have helped transform many brands within software, hardware and services industries and have fulfilled active leading management positions in product development, marketing, sales, analyst relations and operations management.

International Expansion

Understanding new markets and all its dynamics are key to your company’s success abroad. Through our partnerships and NLP technology, we help you gain unique insight into your target market, so you understand the fine nuances of your new potential customers.

With NLP technology and 20+ years of hand-on experience in marketing, business development and analyst relations, we mitigate the risk of international expansion by providing you with:

  • Competitive digital analysis and reality checks
  • Analyst and influencer mapping (visual and non-visual)
  • Go to market strategy
  • Market penetration risk analysis
  • Marketing and sales enablement program
  • Content review and new market strategy

Allowing you to:  Determine market opportunity, connect with the right audience, time your campaigns, measure results / impact and deliver desired outcome all visual to your board and investors.

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ANALYST RELATIONS

Industry analysts influence between 40-60% of all IT decisions globally, i.e. around half of your organization’s deals. Furthermore, appearing in an analyst deliverable significantly impacts your brand awareness, sales revenues, marketing efforts and ultimately the value of your company.

Analysts are experts, they know your market and your competitors, they have insights that can shape your strategy and your product portfolio. Therefore, a close collaboration with relevant market and industry analysts is key to accelerating market penetration.

At Secret Source Advisory we have a dedicated analyst relations team with over 20 years of hands-on experience both client and analyst firm side ready to support your strategy and goals.